Selling Basics

Setting the Price

A key part of the marketing plan is setting the list price. If a home is priced too low, it may cost you money, lf a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, evaluate the competition and study marketplace trends. CENTURY 2 1 Lakes Region Realty associates are trained to use this information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.

Price and Condition

These are the two most important factors in selling a home, even in a down market. The first step is to price your home correctly. Use comparative sales information from your agent, or pay for a professional appraiser (usually $300 to $350), to evaluate your home's worth. Second, go through the house and repair any obvious cosmetic defects that could deter a buyer.

In a down market? You may have to consider lowering your price and/or making a major repair, such as replacing the roof, in order to attract your buyer. Also, make sure that your home is getting the exposure it deserves through open houses, broker open houses, internet advertising, good signage and a listing on the local multiple listing service or online listings provider.